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Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies are conceived, launched, and maintained.

However, the most popular social media sites on the Social Web today have built in micro-engagement mechanisms that very few nonprofits ever use. Most nonprofits simply post, share and respond, but very few like, +1, favorite, list, repin, or reblog. It’s grunt work which many nonprofit’s do not have the time for or the endurance to maintain, but every time your nonprofit does one of the six actions listed below, your nonprofit’s avatar get increased exposure on the Social Web – and as a result more fans…

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How Pinterest is Becoming the Next Big Thing in Social Media for Business

February 7, 2012 1 comment

BY   Entrepreneur.com

Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuable marketingtool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent reportfrom Cambridge, Mass.-based content-sharing site Shareaholic.

Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. When I joined Pinterest I started a board to show the Major League Baseball stadiums I’ve visited. The possibilities are unlimited.

Read more here. 

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