Home > social media > Learning Social Media Tricks From the Big Boys

Learning Social Media Tricks From the Big Boys

By MELINDA F. EMERSON of the NY Times

Generating revenue along with the buzz.

If you still have doubts about whether social media marketing can be effective, here’s a quote from a recent Bain & Company study that you might find interesting: “Customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers. They also demonstrate a deeper emotional commitment to the companies, granting them an average 33 points higher net promoter score, a common measure of customer loyalty.”

Among those that have figured this out are some very large companies. Whole Foods Markets, for example, is all overTwitterFacebookPinterest and Instagram. “We talk about shared interests with customers,” said Natanya Anderson, who is the chain’s social media and community team leader. “We have lifestyle conversations at the brand level, and on a local level we showcase the folks behind the store, highlight local partners and in- season produce.”

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