Home > Resources, social media > How Pinterest is Becoming the Next Big Thing in Social Media for Business

How Pinterest is Becoming the Next Big Thing in Social Media for Business

BY   Entrepreneur.com

Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuable marketingtool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent reportfrom Cambridge, Mass.-based content-sharing site Shareaholic.

Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. When I joined Pinterest I started a board to show the Major League Baseball stadiums I’ve visited. The possibilities are unlimited.

Read more here. 

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  1. February 8, 2012 at 9:44 am

    I just got my Pinterest account. Seeing how it is, it will rock the world!

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