Home > Healthy communities, Obesity prevention > Food and Beverage Advertising to Kids: Comment by July 14 Deadline

Food and Beverage Advertising to Kids: Comment by July 14 Deadline

From CCPHA

The food and beverage industry spends close to $2 billion annually to advertise to children.
Most of what they advertise is food of poor nutritional quality, including sugary beverages.

But recently, a coalition of federal agencies led by the Federal Trade Commission (FTC) took a stand against aggressive marketing tactics by issuing guidelines to limit the products companies can hawk to our kids. The voluntary principles are a good first step in preventing companies from marketing unhealthy foods to children.

The food industry is fighting these voluntary standards.  Their vigorous opposition to
the proposed guidelines – guidelines that are voluntary not mandatory – sends a
signal that food companies are unlikely to adhere to the guidelines.  We need to
tell the FTC we support their strong guidelines to ensure industry opposition
does not weaken what the FTC proposed.   Click here to learn more and to submit comments to the FTC via PreventObesity.net by the July 14 deadline.

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