Home > communications, social media > Raising Visibility and Money Through Smart Communications

Raising Visibility and Money Through Smart Communications

As you expand the tools you use to communicate online and off and staff roles change, how do you ensure you’re all speaking with one voice? Based on Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications”, (Jossey-Bass, 2010) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels. Sarah will discuss the relationship between a strategic plan and branding, how to brand strategically, what messaging means, and how to express more clearly your organizations mission in day-to-day communication.  Sign up for this workshop offered by Opportunity Knocks

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